Frameworks, analysis, and operational guides for token teams.
Frameworks, analysis, and operational guides for token teams building in digital asset markets.
The case for running community, token operations, and market making on one shared data model instead of three disconnected vendors, and why the KPIs across all three are really the same.
A team launching a token today assembles a stack of suppliers. A questing tool to build community. A token-ops platform to handle minting and vesting. A market making desk to provide liquidity. Three vendors, three contracts, three dashboards.
Read more →A practical guide to the infrastructure a token needs across its life: minting, vesting, cliffs, cap tables, staking, airdrops, and treasury. How to avoid stitching together disconnected tools that don't share data.
A guide to pre-TGE community building with points, quests, and leaderboards. What actually works, the mistakes that waste budget, and how to run campaigns without building the infrastructure yourself.
A guide to OTC and block trade execution for token projects, covering deal structures, pricing mechanics, counterparty sourcing, and when to use OTC vs market selling.
A practical framework for designing token economics, covering supply mechanics, distribution strategy, vesting structures, and common mistakes that kill projects post-launch.
A comparison of centralised and decentralised exchange market making for token projects, covering mechanics, costs, risks, and why most projects need both.
A step-by-step guide to planning and executing a token generation event, covering exchange listings, liquidity deployment, launch-day operations, and post-launch stabilisation.
Why the token loan and call option model creates misaligned incentives for market makers, and how principal-based market making delivers better outcomes for token projects.
A practical guide explaining how crypto market makers work, what services they provide, and how token issuers should evaluate and engage one.
A practical evaluation framework for token projects choosing a market maker, covering business models, due diligence questions, contract terms, and red flags.
The five most common tokenomics design failures that destroy token projects after launch, with practical guidance on how to identify and avoid each one.
How to spot problematic market maker proposals before signing. Seven warning signs that indicate misaligned incentives, inadequate capability, or outright predatory terms.
What happens when your CEX and DEX liquidity are managed independently. A worked example showing the hidden costs of price divergence, arbitrage extraction, and coordination failure.
The three liquidity mistakes that kill token launches and how to avoid them. Under-sizing, no cross-venue coordination, and deploy-and-forget syndrome.
A practical guide to planning initial liquidity for a token launch, covering how much capital to deploy, where to place it, and how to manage it across CEX and DEX venues.
What transparency actually means in crypto market making. The metrics, views, and data your market maker should give you access to, and why most don't.
A practical guide to managing token project treasuries, covering liquidation strategies, buyback programs, balance sheet optimisation, and governance frameworks.