How Should You Price a Token Launch?
Equity IPOs build a demand book before pricing. Token launches pick a number from comparables. Here is what a book build looks like for a token, and what it changes.
Oct 15, 20266 min
Research & Guides
Frameworks, analysis, and operational guides for token teams.
Frameworks, analysis, and operational guides for token teams building in digital asset markets.
Guide
How Much Liquidity Should You Add to Your Token?
A practical answer to how much liquidity a token needs at launch, covering float ranges, FDV, listing costs, market-maker inventory and hedging.
We put the day-one float somewhere in the region of 7 to 12% of supply, with the exact point inside that band decided by how much real demand the book shows rather than by a target headline valuation. Below roughly 6 to 7%, in our assessment, a token lands back in the low-float high-FDV cohort and inherits the price…
Read more →How Should You Split Team, Investor, and Ecosystem Token Allocations?
A practical look at how to size and vest team, investor, and ecosystem token allocations, and where market-maker inventory fits in the table.
Oct 15, 20269 min
Should a Token Project Hold Its Treasury in Its Own Token?
What managing a crypto project treasury actually involves, why native-token holdings aren't runway, and how to structure diversification and spending policy.
Oct 14, 202610 min
How Does Community-Driven Token Curation Work?
A plain look at how community votes, gauge incentives and DEX liquidity decide which tokens get curated into deep markets, and what still needs designed structure behind them.
Oct 8, 202611 min
How to Launch a Token on a DEX
A practical walkthrough of launching a token on a DEX: when it makes sense, how much liquidity to fund, and what to lock down before you go live.
Oct 2, 202615 min
Loan Plus Options vs Retainer Market Making: Which Deal Structure Is Better?
A comparison of loan-plus-option and retainer market-making deals for token projects, covering incentives, risks, and when each fits.
Sep 29, 202612 min
Why Token Teams Shouldn't Run on Three Disconnected Suppliers
The case for running community, token operations, and market making on one shared data model instead of three disconnected vendors, and why the KPIs across all three are really the same.
Jun 16, 20267 min
Token Lifecycle Infrastructure: What You Actually Need
A practical guide to the infrastructure a token needs across its life: minting, vesting, cliffs, cap tables, staking, airdrops, and treasury. How to avoid stitching together disconnected tools that don't share data.
Jun 14, 202610 min
How to Build Community Before a Token Launch
A guide to pre-TGE community building with points, quests, and leaderboards. What actually works, the mistakes that waste budget, and how to run campaigns without building the infrastructure yourself.
Jun 12, 20269 min
OTC Trading for Token Projects: Structures and Execution
A guide to OTC and block trade execution for token projects, covering deal structures, pricing mechanics, counterparty sourcing, and when to use OTC vs market selling.
May 11, 202610 min
CEX vs DEX Market Making: What Token Projects Need to Know
A comparison of centralised and decentralised exchange market making for token projects, covering mechanics, costs, risks, and why most projects need both.
May 8, 202611 min
How to Plan and Execute a TGE: The Complete Checklist
A step-by-step guide to planning and executing a token generation event, covering exchange listings, liquidity deployment, launch-day operations, and post-launch stabilisation.
May 5, 202613 min
What Does a Crypto Market Maker Do? A Guide for Token Issuers
A practical guide explaining how crypto market makers work, what services they provide, and how token issuers should evaluate and engage one.
May 1, 202612 min
How to Choose a Market Maker for Your Token
A practical evaluation framework for token projects choosing a market maker, covering business models, due diligence questions, contract terms, and red flags.
Apr 30, 202610 min
5 Tokenomics Mistakes That Kill Projects Post-TGE
The five most common tokenomics design failures that destroy token projects after launch, with practical guidance on how to identify and avoid each one.
Apr 28, 20266 min
Red Flags in Market Maker Proposals
How to spot problematic market maker proposals before signing. Seven warning signs that indicate misaligned incentives, inadequate capability, or outright predatory terms.
Apr 25, 20266 min
The Real Cost of Fragmented Liquidity
What happens when your CEX and DEX liquidity are managed independently. A worked example showing the hidden costs of price divergence, arbitrage extraction, and coordination failure.
Apr 22, 20265 min
Why Most Token Launches Fail at Liquidity
The three liquidity mistakes that kill token launches and how to avoid them. Under-sizing, no cross-venue coordination, and deploy-and-forget syndrome.
Apr 21, 20265 min
What Your Market Maker Dashboard Should Show You
What transparency actually means in crypto market making. The metrics, views, and data your market maker should give you access to, and why most don't.
Apr 17, 20265 min